Art in Tanzania's house style

Text that works well on a website is slightly different to text that works well in other media. Here are some general rules to help keep AIT's site consistent and as easy to read as possible:

  • Try and keep the English you use simple – many of our readers speak English as a second language. Avoid using unusual words like “conducive” try to use phrases like “can be done” instead. Visit the Plain English Campaign's website if you'd like more help with this.
  • Keep your sentences as short as possible. It’s easy to lose the thread of a long sentence when you’re reading a web page
  • Try to avoid repeating yourself – generally the shorter a web page is the better.
  • Because of the site's design template article title's look silly if they take up more than one line - keep 'em short people!
  • Only the first letter of an article title and menu item title should be a capital letter. The only exceptions are for a proper noun (person, place or brand’s name).
  • Don’t use latin shortenings: etc, i.e. e.g. Use a full stop instead of etc and "for example" instead of i.e. and e.g.
  • If you use an acronym make sure you spell out it's meaning on the same page.
  • Write out Art in Tanzania in full where ever possible. Avoid using the acronym AIT.
  • Don’t use block capitals. READERS WILL THINK YOU ARE SHOUTING AT THEM!
  • Don’t change the font colour. Use header classes and images to add interest to the page.
  • Spell check all new copy before you publish it (use a British English spell checker - Art has more users from the UK than from north America)
  • Numbers one to ten should be spelt out. Numbers 11 and over should be represented with digits.
  • Try and keep the number of exclamation marks on the site to a minimum. And NEVER use more than one at a time. Using too many! Looks! Unprofessional!

Additional information